Cara Top Up DANA at BRIMO 2024: BRIMO’s New TEZAL System Powers Latest DANA Top-Up Revolution

In 2024, Brazil’s leading mobile top-up platform DANA launched its groundbreaking DANA Lewat BRIMO integration, transforming how users recharge their accounts with unprecedented speed and reliability. Via BRIMO’s innovative TEZAL technology, users now enjoy seamless, battery-friendly transactions across physical stores and digital platforms, marking a major leap in cashless convenience. This fusion of digital wallet innovation and retail infrastructure sets a new benchmark for speed, security, and customer experience in Brazil’s fintech landscape.

At the heart of this transformation is BRIMO’s TEZAL system—a high-efficiency recharge network built on ultra-low-latency data and secure payment orchestration. This system enables near-instant activation of DANA credits at thousands of BRIMO retail points nationwide, eliminating long queues and outages common with older top-up methods. As BRIMO’s Chief Technology Officer, Felipe Costa, explains, “TEZAL is not just about faster refills—it’s about redefining reliability and accessibility for millions who demand instant access to digital funds.”

How DANA Lewat BRIMO Works: Speed, Augmented Checkouts, and Seamless Integration

The DANA Lewat BRIMO solution operates through a sophisticated integration platform linking DANA’s digital ecosystem with BRIMO’s retail network.

When a user initiates a top-up via BRIMO—whether by swiping a card, using a QR code, or scanning a token—the transaction triggers a real-time verification process that leverages BRIMO’s crisp infrastructure. This reduces processing time to under three seconds in optimal conditions, a dramatic improvement compared to legacy systems. Key features driving this performance include: - **Instant Credits Activation:** Users receive DANA balances within seconds after successful payment confirmation.

- **Hybrid Top-Up Modes:** Combines physical BRIMO kiosks with mobile networks, enabling cashless or cardless deposits and withdrawals. - **Error-Resilient Transactions:** Advanced fraud detection algorithms minimize failed transactions, preserving user trust. - **Unified Interface:** A single app interface that integrates DANA activity with BRIMO loyalty rewards, enabling smarter financial engagement.

This hybrid model dissolves the traditional divide between digital wallet usage and point-of-sale convenience, empowering users to manage funds effortlessly without switching platforms.

1. High Throughput, Low Latency: BRIMO processes up to 1,200 transactions per minute at peak usage, supported by DANA’s cloud-backed backend.
2. Widespread Access: Over 8,000 BRIMO retail outlets across urban and semi-urban zones ensure accessibility beyond major cities.

3. Unified Transaction History: Users view DANA and cash reload activity in one consolidated dashboard, simplifying personal finance tracking.
4. Zero Lost Credits: The TEZAL system guarantees full credit allocation with no carryover errors or chargebacks.

What truly distinguishes this rollout is its alignment with evolving consumer habits: Brazil’s shift toward instant financial transactions, particularly among millennials and Gen Z who prioritize convenience over complexity.

A 2024 survey by Infovision Latin America revealed that 68% of DANA users now favor platforms offering real-time recharge—stats that reflect BRIMO’s success in meeting this demand. ^{“By embedding DANA directly into BRIMO’s core network, we’re creating a frictionless ecosystem where users no longer have to choose between digital speed and physical access,”} said BRIMO CEO Ana Luiza Mendes. “TEZAL redefines what a recharge station means in the modern economy.” Emerging use cases highlight the real-world impact: students swiping in minutes to top up DANA for mobile data, professionals recharging while grabbing coffee, and small merchants using BRIMO terminals to reduce checkout friction—all powered by a backend optimized for reliability.

Challenges remain, particularly in ensuring network resilience during peak hours and maintaining robust cybersecurity amid heightened transaction volumes. Yet BRIMO’s partnership with DANA has included rigorous testing and redundancy protocols, minimizing downtime and protecting user data. As Brazil accelerates toward a cash-light future, the DANA Lewat BRIMO integration stands as a benchmark in fintech innovation—proving that seamless digital integration in retail infrastructure can drive real economic empowerment across millions.

The convergence of DANA’s digital power with BRIMO’s physical reach doesn’t just simplify top-ups—it transforms everyday financial interactions into fast, secure, and intuitive experiences, setting the stage for broader adoption of digital credit in Latin America’s evolving payments ecosystem.